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Loop11

Web Usability Testing Tool


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Published 11/15/2010 and rated Ratingstars4 4 out of 5 stars
by AppAppeal Editor
What can you use the app for?

Loop11 is designed to give professionals a way to test their product usability. The tool is un-moderated and allows users to create tasks and questions that allows them to better understand the user’s experience. The process is step by step and can be completed in a matter of minutes. Loop11 works with over 40 languages so users can test global functionality. There is no software download requirement so Loop11 users can get right to work testing out their latest creation. Response options are also versatile, allowing the user to create a link or a pop up message to invite users to test the product.

Loop11 screenshot
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What is the history and popularity of the app?

Based out of South Melbourne, Australia, Loop11 was created in July of 2008. The site was intended to provide online usability to testing for consultants, web designers, and web managers. Toby Biddle holds the position of Loop11 CEO. Today, the site provides many unique tools that still work to achieve the same goal: allowing users to test usability and gain insight into how the end user experiences their product. This information is valuable to help them improve what they already have or come up with additional tools to compliment existing ones.

What are the differences to other apps?

The focus of Loop11 makes it stand out as a valuable tool to the right people. The site offers up multiple ways to test the experience of users. This is an extremely important task, one which can help turn a product into something much more user friendly. Professionals can turn to Loop11 to access tool they need to gather information and get the opinions of those who matter the most: their potential customers.

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How does the web app look and feel to use?

The Loop11 website offers up a welcoming green color scheme, highlighted by gold buttons. The site and the tools it offers are well organized and include no unnecessary clutter. A new user can quickly navigate the site and learn how to build a user experience measuring tool. The tools themselves are very easy to understand, posing questions for the user to respond to that help measure how easily they were able to find an answer. Since Loop11 is measuring user experience, having a simple to understand tool is very important. The designers behind Loop11 have done well, creating something that works without being intrusive and altering the user’s experience.

How does the registration process work?

Visitors can sign up for a Loop11 account by clicking the yellow “Sign Up” link at the top right hand corner of the homepage. This directs the user to the registration form, which includes large text and response fields for easy viewing. The form asks for a name, email address, country, organization name, sector type, and Loop11 terms of service agreement. After completing the form and clicking the white and orange “Submit” button, the user is advised that an activation code has been sent to the email address they provided. This must be clicked to complete registration and begin using Loop11.

What does it cost to use the application?

Loop11 has simplified the billing process as well. Users can work on their first testing experience for free. After that, Loop11 charges a flat rate of about $350 per testing project. This includes up to 1,000 participants, with an unlimited number of test questions and tasks. There are no additional or subscription fees and the user gets access to all Loop11 features for that testing project.

Who would you recommend the application to?

Loop11 is intended for professionals such as consultants, web designers and web managers to learn more about how the user experiences their product. This is the main group attracted to Loop11. The features available help improve the site owner, consultant, or designer’s ability to make changes for the better through user feedback.

  • Ask unlimited questions for each testing project
  • Select formats for requesting responses from users testing the product
  • Create a professional usability test within a matter of minutes
  • Work with a simple pay per project fee system
  • Test in more than 40 different languages


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